ASO Blog

Our Optimization Blog is a mashup of musings and insights, from App Store category drill-downs to must-know industry changes.

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“Never Let a Good Crisis Go to Waste” – What You Should know About The Mobile Game Market In 2023

Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.

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4 Tips to Build Your Mobile Game Marketing Strategy for 2023

Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.

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3 Tips to Consider When Creating Successful Mobile Games

Mobile game developing can be a challenge. Discover 3 important considerations for creating & building mobile games. Develop your game plan today.

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The Apple and Google Updates You Can’t Miss: Mobile Growth Food for Thought (#75)

In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.

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Apple WWDC 2022: What it Means for Mobile Marketers?

Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.

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Mobile Growth-ers: Welcome to the Era of Intelligent Optimization

The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.

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New Google Play Developer Console Marketing Capabilities: 2022 Update

Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Vaimolix’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.

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The New Acronym for All Game Developers: What You Should Know About RTPs?

When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.

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Game Developers – When (and Why) You Should Switch App Store Categories to Maximize Growth?

Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.

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How AI Can Measure the Immeasurable of Influencer campaigns

So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Vaimolix is here to help. Our Head of Analytics tells all.

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So, What’s Your Type? Why You Should Always Know Your True App Category

Why won't we say it out loud? The app categories we know are broad, overlapping, and can be easily ignored. That's why we have been creating our own Taxonomy. Vaimolix's VP Consultancy explains more.

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The Six Challenges of Product Page Optimization and How to Solve Them

Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.

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The GAID is Dying: What Does Google’s 2022 Privacy Sandbox Update Mean For Mobile Marketers?

Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.

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How to Slay Your ASA Strategy With Custom Product Pages

One product page to rule all user journeys was a marketing flop. With the arrival of Apple’s Custom Product Pages, you can now fulfill your wildest marketing quests. Our VP Consultancy summarizes how to use them on ASA.

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Why Apple Search Ads Supporting Custom Product Pages is a Game Changer

Apple Search Ads now supporting Custom Product Pages provides mobile marketers with huge opportunities for mobile growth. Vaimolix’s VP Marketing has more.

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