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Is there really a ‘softness’ period shadowing the industry? And if there is - what should you do when considering your next year’s strategy? Our VP of Marketing has more.
Learn how to build your mobile game marketing strategy for 2023. Our expert tips look into CPPs, MMM, SKAN, funnel optimization and leveraging TikTok to promote mobile games.
Mobile game developing can be a challenge. Discover 3 important considerations for creating & building mobile games. Develop your game plan today.
In this newsletter, we are covering the two quite major announcements that came out of Cupertino and Mountain View, and see what it means for mobile growth practitioners.
Earlier this week, Apple hosted its annual developer conference, WWDC 2022 and introduced the world to iOS 16. Our VP Marketing analyzes what the main focal points are for mobile marketers.
The app stores came to life as an afterthought, in a time when most believed their CVR was near 100%. They were essentially technical specs. Now, many years later, with Google upping Apple's iOS 15 tools, we've gone a full 180°. It's a world of powerful knowledge with no ceiling on optimization. Storemaven's VP Consultancy has more.
Google just introduced game-changing capabilities for mobile marketers, UA and ASO folks that rival those introduced by Apple back in 2021. Vaimolix’s VP Marketing gives you a guided tour around the new offerings and what they mean for your mobile growth.
When your game receives quality users from an unconnected app, don’t just shrug your shoulders. Understand how they got to your game and capitalize on their reasoning for choosing it. Our VP of Product Marketing has more.
Choosing the right category for your mobile game has a ton of impact. But you might get more downloads from being ranked #8 in Casual, than being ranked #3 on RPG. This piece will help you pave the way for your desired audience.
So you’ve ticked every box to ensure your audience will engage with your Influencer Campaign, but now comes the biggest challenge - how to measure them. Vaimolix is here to help. Our Head of Analytics tells all.
Why won't we say it out loud? The app categories we know are broad, overlapping, and can be easily ignored. That's why we have been creating our own Taxonomy. Vaimolix's VP Consultancy explains more.
Unclear data, clunky icon testing, and the long wait to reach a conclusive result. Product Page Optimization has the potential to be a great tool for savvy mobile marketers, but it's not there yet.
Google's new Privacy Sandbox updates prove that the powerhouse is just as serious about user privacy as Apple is. How do the changes affect mobile marketers? Read this important piece.
One product page to rule all user journeys was a marketing flop. With the arrival of Apple’s Custom Product Pages, you can now fulfill your wildest marketing quests. Our VP Consultancy summarizes how to use them on ASA.
Apple Search Ads now supporting Custom Product Pages provides mobile marketers with huge opportunities for mobile growth. Vaimolix’s VP Marketing has more.